THE GRAND HOTEL
BRANDING LOGO COLLATERAL DESIGN
With a history that dates back to 1876 the original Curtis House Hotel was built on Mount Vernon's Square by local lawyer, businessman, and architect Henry B. Curtis. In the years following its founding it underwent design improvements and technological additions, changed management and ownership, and, in 1946, endured a devastating fire. In the early ‘70s it was rebuilt as the Curtis Inn but it was later demolished to make room for a new modern hotel building. The Mount Vernon Grand Hotel (or just The Grand) is opening this Spring with the modernized Victorian styling of the early years.
For this boutique hotel we designed a brand identity system that included a family of logos and icons that works on everything from signage to hotel collateral. The identity was built to work together with the hotel design to create a unique modern feel that would also harken to the grandeur of the original Curtis House.
Photography by Ben Haws