Wingstop, the wing experts, officially launched their brand nationwide this summer with an IPO on the Nasdaq and a food truck tour from New York City to San Fransisco. For their trip we designed the truck and tour collateral to help serve America Wingstop's flavor.
The food truck served wings and brand flavor. The design was inspired by their green and gold color palette but the truck was designed to be more than just a food truck. It was designed to be an experience. It included GoPro cameras, TV screens (that could share live tweets), and speakers for music and/or announcements. The truck was also designed with removable paper towel holders, custom sun visors, a neon sign and underbody lights for late night stops.
We also designed the tour logo, shirts, stickers, signage and mobile app.
At each stop Wingstop not only served up wings but also gave back to the local communities. Below is a short video about the tour.