BRANDING LOGO COLLATERAL DESIGN
With a history that dates back to 1876 the original Curtis House Hotel was built on Mount Vernon's Square by local lawyer, businessman, and architect Henry B. Curtis. In the years following its founding it underwent design improvements and technological additions, changed management and ownership, and, in 1946, endured a devastating fire. In the early ‘70s it was rebuilt as the Curtis Inn but it was later demolished to make room for a new modern hotel building. The Mount Vernon Grand Hotel (or just The Grand) is opening this Spring with the modernized Victorian styling of the early years.
For this boutique hotel we designed a brand identity system that included a family of logos and icons that works on everything from signage to hotel collateral. The identity was built to work together with the hotel design to create a unique modern feel that would also harken to the grandeur of the original Curtis House.
Photography by Ben Haws
I mounted the GoPro Hero 4 to the bike on a test ride around Kansas City. The ride started and ended in Brookside and rode through the Country Club Plaza, Midtown, Crossroads, Downtown, and the River Market. This is how it turned out.
Famine, Affluence, and Morality
by Peter Singer / Foreword by Bill & Melinda Gates
Available at your local bookstore or on Amazon.
Peter Singer's "Famine, Affluence and Morality," first published in 1972, rapidly became one of the most widely discussed essays in applied ethics, and is one of the reasons why Singer has been described as the world's most influential living philosopher. Professors have used Singer's example of the child drowning in a pond who you could easily rescue, to challenge their students to rethink their attitudes to people in extreme poverty. Exposure to Singer's arguments has led many of those students to change their lives, in one case, even to the point of donating a kidney to a stranger.
As Bill and Melinda Gates point out in their Foreword, Singer's classic essay is as relevant today as it ever was. It is published here together with two of Singer's more popular writings on our obligations to those in poverty, and a new introduction by Singer that brings the reader up to date with his current thinking.
The design is a conceptual and contemplative take on the shallow pond that the child is drowning in.
The cover is printed on an uncoated Oatmeal colored Rainbow paper to give it a humble, toothy feel.
The printed cover is below: