50 / 50 PETITION / by Arthur Cherry


Designers Christopher Sergio and Catherine Casalino created a website to petition AIGA to keep the 50 Books / 50 Covers competition.

This year—after nine-decades—AIGA has decided to quietly discontinue the 50/50 competition.

Their decision was made without public announcement or explanation, and implemented without fanfare. The usual 50/50 deadline came and went, but the “Call For Entries” never went out. The presumption seemed to be that no one would notice its loss.

But people have noticed. And as it turns out, many of us care. In the few short days since the design community first realized what was going on, people have expressed the desire to preserve a competition dedicated solely to excellence in book design. There has been a common consensus that even in the digital age celebrating the physical book is important. That is why we have created this website and online petition—to help spread the word even further, to give voice to a larger audience, and to perhaps see if enough momentum might be built to save the 50 Books / 50 Covers competition.

If you appreciate book design or books (in any format) in general please consider signing the petition to save 50 / 50.

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