PHOTOGRAPHIC CATALOG SERIES / by Arthur Cherry



For the past three years I have been working on the yearly catalog for Beacon Hill Press of Kansas City. When I first received this job the main goal was to create something that was unique but could be changed easily over several years while keeping the design cost low.

I changed the standard design from a vertical layout to a horizontal one and came up with a layout that would work for the next three years. The vintage photographic series is in its final stage now. The final catalog cover in this series was just approved. Did the concept work? You tell me.



The photographs, using only natural light, were taken in three different locations in three different years. Below are the three covers.


'08-'09


'09-'10


'10-'11